Introduction
Zapier partnered with us to build a consistent, research-driven content engine designed to elevate their presence in automation, no-code, and the future of work. Using our proprietary survey platform, we created a system that produced one in-depth quarterly report and a steady stream of weekly, newsworthy insights.
The Challenge
While Zapier was widely known as one of the earliest and strongest advocates of remote-first work, they wanted to broaden the narrative. Their goal was to shift media coverage toward:
- Zapier’s leadership in automation and no-code
- Insights into emerging trends in the future of work
- Credible, research-backed hooks journalists could cite
- A repeatable model for ongoing earned media and backlinks
They needed consistent, high-quality data stories—not one-off PR moments.
The Solution
We built Zapier’s Data Reports Program from the ground up. Our team:
- Identified timely, newsworthy questions aligned with automation, no-code, productivity, and entrepreneurship
- Used our survey platform to target audiences such as executives, entrepreneurs, marketers, knowledge workers, and no-code builders
- Designed, fielded, and analyzed every survey
- Created clear, concise writeups and visuals that were easy for journalists to reference and link
- Pitched each story to media to drive sustained, high-authority coverage
This system delivered a reliable cadence of meaningful insights every week while anchoring larger quarterly flagship reports.
