Introduction
Data Pandas is a global data platform that organizes public information from sources such as the Census Bureau, the United Nations, and the World Bank. The goal is to make complex global statistics easy to explore for researchers, journalists, and everyday users.
We partnered with them to improve the platform experience and to build a strong thought leadership and PR foundation.
The Challenge
Data Pandas had an impressive database, but the site made it difficult for users and journalists to quickly understand the insights. To increase reach and authority, they needed:
- An intuitive and visually engaging interface
- A clear way to explore metrics by country, year, and topic
- Key statistics available above the fold
- A strong narrative about global data accessibility
- Media positioning that would resonate with researchers and journalists
The objective was to help Data Pandas become a trusted source for global public data.
The Solution
We worked across product, content, and PR to strengthen the platform.
1. Homepage Redesign
We redesigned the site around a high impact interactive world map. Users could now switch between countries, years, and data categories without friction. We also surfaced the full list of statistics above the fold to increase engagement.
2. Data Reports and Thought Leadership
We helped turn raw data into meaningful stories. This included:
- 600 data reports across major global topics
- Clear summaries for quick understanding
- Visuals designed for journalists and research teams
These reports supported both organic traffic and newsroom interest.
3. Strategic Media Pitching
We positioned Data Pandas as a leading public data resource. Our work helped secure:
- High authority media placements
- Coverage in global and national outlets
- Frequent citation by academic and research communities
This created a steady flow of organic mentions and references.
The Impact
The results created lasting momentum for the brand.
- 1M monthly visits driven by the new experience and ongoing content
- Features in NIH, Business Insider, Scientific American, Newsweek, TimeOut, and Food and Wine
- 3,000 sites and researchers referencing Data Pandas
- 600 data reports created
- 660 backlinks generated through pitching
- More than 5,000 organic backlinks earned after the redesign
Data Pandas is now one of the most referenced public data platforms online.
