Introduction
Holiday Calendar is the world’s largest platform for official and unofficial cultural holidays. The site helps millions of people discover holidays across every country and culture. They partnered with us to build a data driven PR program that could take advantage of the viral nature of holidays and generate media at national scale.
The Challenge
Holiday Calendar had strong organic reach, but their visibility depended mostly on search behavior around well known holidays. They wanted to:
- Increase national and local media coverage
- Create new opportunities for viral stories
- Use data to turn smaller holidays into major cultural moments
- Achieve consistent backlinks and high intent traffic
They needed a system built around fun and timely data that local newsrooms could not ignore.
The Solution
We used our survey capabilities and knowledge of cultural trends to turn holidays into newsworthy moments.
1. Mapping Viral Holidays
We analyzed every holiday on the platform and selected the ones with natural viral potential. These included holidays related to food, snacks, drinks, and lifestyle trends. This allowed us to plan a steady calendar of data driven stories.
2. Running State Level Surveys
We then ran surveys that delivered results by state. These included:
- Most popular sodas by state for National Soda Day
- Most popular snack brands by state for National Snack Day
- Most popular ice cream flavors by state
- State level trends for food, habits, and seasonal celebrations
Local data gave every state its own headline, which created a multiplier effect for coverage.
3. Creating the Reports
We wrote clear and simple reports for each holiday and added graphics that made the findings easy to understand and easy to share. Each report was built for newsrooms, bloggers, and social content teams.
4. Pitching Local and National Media
We used state based results to pitch newsrooms in all 50 states. This created rapid local pickup and national follow through.
The Impact
The combined approach created a strong and repeatable holiday PR engine.
- 25 research reports created
- 2,000 earned backlinks from media outlets
- 250,000 visitors driven directly from news coverage
- Strong ongoing local and national presence for key holidays
Holiday Calendar strengthened its position as the global source for cultural and viral holiday insights.
