About the Role at PRHub
PRHub's unique value lies in creating high-authority, original research that drives earned media. As the Digital Marketing Manager, you will be responsible for maximizing the reach and longevity of this high-value content across all digital and owned channels. Your success will be measured by your ability to increase report views, drive SEO authority through data-backed content, and amplify media placements. You ensure our proprietary data achieves verifiable digital impact long after the initial PR push.
What You Will Do
- Content Amplification Strategy: Develop and execute multi-channel digital strategies to distribute and promote proprietary research reports, white papers, and data-backed blog content.
- SEO and Content Marketing: Identify strategic long-tail keywords based on research findings, managing the creation and optimization of derived content (blog posts, data visualizations, landing pages) to boost organic search authority.
- Social Media Distribution: Create and manage high-impact social media campaigns (organic and paid) centered entirely on leveraging compelling statistics and visual data hooks from our research.
- Performance Measurement: Track, analyze, and report on key digital KPIs (e.g., traffic, conversion rates, SEO ranking, content engagement) to prove the verifiable ROI of content amplification efforts.
- PR Integration: Work closely with the PR Strategists to ensure the content pipeline is aligned with media themes and that earned media wins are cross-promoted across digital platforms.
Why PRHub?
- Unique Content: You will work exclusively with high-authority, original data—the most powerful and scarce content resource in marketing.
- Influence: Directly impact brand authority by driving organic traffic and positioning PRHub and its clients as industry leaders in search results.
- Impact Culture: Join a specialized team committed to rigor, measurable results, and strategic execution.
Qualifications
- 4+ years of experience in digital marketing, focused specifically on content marketing, SEO, and social media strategy.
- Proven track record of managing and scaling digital distribution for high-value research, reports, or complex B2B content.
- Expert knowledge of SEO best practices, keyword research tools, and web analytics platforms (e.g., Google Analytics, SEMrush).
- Strong project management skills and ability to manage multiple digital content streams simultaneously.
- Experience with basic data visualization principles and communicating findings across digital mediums.